The Project:

AdTraffickers provides outsourced ad operations, which is a complex process. It needed a logo to coincide with the re-launch of its website and international positioning.

The Results:

• An approachable san-serif font reflects AdTraffickers' informal sense of ease and stability.
• Decreased kerning unifies the two separate words that compose the name while black and gray color keeps the words distinct.
• Separating the .com part of AdTraffickers' name to distance the company from the market backlash against dot com's.