The Project:

Asempra provides real-time recovery management solutions that deliver continuous transaction-aware data protection with guaranteed data integrity and instant recovery.

The Netkitchen engaged with Asempra to design their initial corporate website and develop key interactive presentations for the launch of the company at Storage Decisions.

The Results:

• Website Design: The design goal was to create a Fortune 500 look to convey a feeling of establishment while still making the site engaging. The portal page features large action buttons to drive key users to targeted information. On page content is concise and crisp with subtitle rollovers to engage users.
• Site Production: A call out box was placed on key pages to highlight product demos & white papers. A click-thru of key statistics adds a playful element to engage & inform users.
• Custom Members Area: A custom members areas was developed to enable Asempra to track files registered users download. All customer information posts real time to Salesforce.com to empower the Sales & Marketing team.
• Flash Trade Show Presentation: To launch Asempra out of stealth mode, a custom Flash movie was created for a 10 minute on stage presentation at Storage Decisions. The demo featured custom text builds, complex product animations, and a screen-grab style demo of Asempra's Business Continuity Server™. A second 'autorun' version of the demo was created for the trade show booth to draw in prospects.
• PowerPoint Sales Demo: Following the launch, a PowerPoint version of the demo was adapted to better meet the needs of a distributed sales team. Key animations were exported from Flash and converted for use in PowerPoint.
• Trade Show Presentation Video: A custom video was created with the Flash presentation in the background synced up with the video of the executives giving the presentation in the foreground. The 10 minute video is featured on the Asempra website and is used for sales presentations.

URL: www.asempra.com