The Project:

The FHLB provides wholesale credit products and services to member financial institutions. They wanted to establish an online presence in order to showcase their available banking services.

The Results:

• The site reflects The FHLB's well-established print collateral and can be managed easily by internal staff.
• Incorporated illustrations from FHLB's printed materials and ample white space gave the site a print material look and feel.
• Portions of the main illustrations on each site page create a sense of continuity, reinforce identity, and lend a cohesive feel to the website.

URL: www.fhlbsf.com