The Project:

A high-end specialty medical supplier, MD FirstBuy needed to look professional and upscale to appeal to top surgeons. They also needed to integrate their parent company's existing logo into their new design but make sure the two remained separate entities.

The Results:

• Matched typeface between MD FirstBuy and its parent company's, but modified color, created a coinciding mark of commerce between the two companies.
• A clean layout indicates simplicity and an e-commerce Interface specific to online transactions in the medical field allows easy use.