If a picture is worth a thousand words, a self-running prototype is worth a thousand pictures. With the advent of rich media formats like Flash, digital designers have found a way to make video-like presentations with a fraction of the file size. This type of new media is changing the effectiveness of web messaging and communications. With adoption rates well over 90%, Flash is no longer a "plug-in" that your users might or might not have….it is a standard feature in all major browser platforms.

What this means for your company is that you have a new and effective way to get your message across to your existing customers and employees, as well as potential clients. Flash presentations are finding a home in the business world through applications from B2B marketing to individualized training. With a cost of ownership that is much lower than using traditional media like print or video, and a flexibility and scalability that can only be found in digital media, Flash is changing the way small businesses and major corporations communicate.

The Netkitchen has been one of the leading design firms to push Macromedia's technology toward practical business applications. The inherent efficiency of Flash technology delivers rich media via the World Wide Web or CD-ROM, consisting of moving images and hi-fidelity audio. Finished Flash files are only a fraction of the comparable size of streaming media with much higher resolution images and audio. The client gets all the benefits of rich media, deployable in a pre-broadband environment.