In every new industry competition is initially based on product technology. From automated farm equipment to Edison's "Gramophone" to portable computers, the tendency to offer a "technologically superior product" as the main competitive advantage is a short lived and ineffective way to maintain market dominance. This misguided approach inevitably gives way to the consideration of human factors and end-user experience as the principal factor in the success of an innovative product or service.

At The Netkitchen we are way ahead of this curve in the area of Digital Media Design. We have developed a technique we call Harvesting Intuition which allows us to provide a three dimensional profile of your end-user. We use this profile to incorporate the intuitions, attitudes, goals, and expectations of your users into the planning of your web interface or interactive media presentation. The result is that your users are immediately comfortable and feel "at home" with your company and the products and services that you offer.